Celebrating Love Data Week

This year, we took time to commemorate Love Data Week and the profound role data plays in shaping the future of enterprise technology. At ETR, data isn’t just what we collect—it’s the foundation of market research, strategic decision-making, and innovation.

Throughout the week, we explored where our data comes from, how we use it, and the incredible teams that bring it to life.

ETR Community: Our Data Source

At ETR, we cannot deliver powerful, data-driven market research without our trusted and vetted community of technology leaders. The ETR Community is at the core of our insights, making Love Data Week the perfect time to recognize and thank them.

This thoughtfully curated network of technology leaders who serve as the respondents for our surveys. Community members are assessed and evaluated multiple times throughout the year to ensure their fit to participate in all of our surveys and drill downs. Our Community is steadily growing, and expected to hit 10,000 members before we know it.

Our infographic shows some of the demographics of this diverse body at the time of this article.

ETR Surveys: The Data Collected

Surveys are the back-bone of our market research, delivering actionable insights to technology leaders, investors, and vendors. In 2024 alone, we collected over 20,000 survey responses though our core, premium, drill down, and custom surveys.

• Core Surveys: The Technology Spending Intentions Survey (TSIS) is our flagship survey, tracking enterprise IT spending trends across hundreds of vendors and key technology sectors. While our Emerging Technology Survey (ETS) was sunsetted in the fall, its impact on vendor evaluations and IT priorities remains significant.
• Premium Surveys: These exclusive surveys dive deep into emerging sector trends. The ETR Observatory is designed to assess technology leaders usage of a vendor’s product and services within a specific subsector, while the AI Product Series dissects industry shifts in artificial intelligence.
• Drill Down Surveys: Our drill downs are event or logic-triggered studies, conducted in real time with a targeted group of the ETR Community to understand the reasoning and driving factors behind trends shaping the enterprise technology landscape.
• Custom Surveys: Commissioned by our clients, these tailored research projects allow technology vendors and investors to gain targeted insights on specific markets, technologies, or competitive landscapes.

ETR Insights: Data Transformed

Data is powerful—but only when it’s transformed into actionable insights. Every dataset we collect fuels in-depth research, expert discussions, and strategic guidance that help organizations make smarter, data-driven decisions.

Reports to custom surveys, our Research team transforms raw survey data into clear, actionable takeaways. We analyze technology spending trends, vendor positioning, and emerging market shifts to provide businesses with the intelligence they need to stay ahead.

Our data-driven insights come to life in our webinars, 1:1 interviews, and expert panels, where we discuss key findings with technology leaders and industry experts. These conversations help contextualize enterprise technology adoption, AI trends, and vendor momentum, bringing real-world perspectives to the data we collect. These events allow industry leaders to share firsthand experiences, helping us validate trends and uncover new areas of innovation and risk.

Why We are Celebrating This Year

We celebrated Love Data Week because data is at the core of everything we do. Every survey response, report, and panel discussion stems from our commitment to delivering transparent, actionable, and unbiased research. Love Data Week gave us the opportunity to highlight the incredible work of our Research and Analytics teams, recognize the ETR Community that fuels our data, and showcase how we transform raw information into insights that drive the future of enterprise technology. At ETR, data isn’t just collected—it’s celebrated. Hope you enjoyed it as much as we did. See you next year!