A message from Brad LaScolea, CEO
I joined ETR in June of 2012 as one of the company's first employees. Back then, we had virtually no customers, no research team, and a single spreadsheet of data. What we did have was a conviction: that data, not opinion, should drive the most consequential technology decisions.
Fourteen years later, that conviction has been validated by some of the sharpest investors and technology leaders in the world. Today, ETR is home to nearly 10,000 vetted technology decision-makers, more than 15 years of proprietary, standardized survey data, and a methodology relied upon by the world's top institutional investors and enterprise technology organizations.
I share that history not to take a victory lap, but because it matters for what I'm about to tell you.
Today, we are announcing that ETR's parent company, Aptiviti, Inc., has entered into a definitive agreement to be acquired by The Futurum Group.
This is not a story about selling. It's a story about what becomes possible when two organizations with complementary strengths decide to build something bigger together.
The Futurum Group is one of the most respected independent voices in enterprise technology research. Under Daniel Newman's leadership, Futurum has built a platform spanning 11 technology practice areas, from AI platforms and cybersecurity to quantum computing and semiconductors, backed by an analyst bench with deep sector expertise, significant market presence, and reach across every channel where technology decisions get made.
ETR has always excelled at answering the what: what enterprise technology leaders are spending, where budgets are moving, which vendors are gaining or losing ground. Our research team has done exceptional work delivering that signal with rigor and consistency. What this combination adds is an expanded analyst capability purpose-built around sector depth and qualitative context, the why behind the data. Bringing those two things together in a single, integrated intelligence platform is something neither of us could have delivered alone.
That is the opportunity in front of us.
I want to be direct about something, because I know this is the question most of you are asking.
ETR's independence, methodology, and data integrity are not changing.
The trust foundation of every survey we field, the rigor of our panel, the standardization of our approach, the unbiased nature of our outputs, is untouched. The TSIS cadence continues. The AI Product Series continues. Your account team stays in place. Your contract terms remain as agreed. The data you rely on today, you will rely on tomorrow.
ETR remains a distinct entity within The Futurum Group, focused on exactly what it has always been focused on: delivering the clearest, most defensible signal in enterprise technology research.
More resources behind product, research, and engineering. AI-powered workflows that can turn ETR signal into faster, richer insights. Broader distribution through Futurum's analyst and media reach. Deeper sector coverage across 11 practice areas that deepen ETR's enterprise technology lens into infrastructure, security, AI platforms, while extending into adjacencies like semiconductors and supply chain.
And frankly: more context. ETR data has always told you which way the market is moving. Now you'll also have some of the industry's sharpest analyst voices telling you why.
I spent meaningful time with Daniel Newman through this process. He is direct, intellectually rigorous, and genuinely committed to building something that serves this market well. His respect for what ETR has built, and his clarity about what makes it valuable, made this decision considerably easier.
To the technology leaders who have participated in our surveys for years: your voice is what makes ETR valuable. That doesn't change. If anything, the reach of that voice just got considerably larger.
To our financial services and enterprise clients: you will continue to be served by the same teams, the same data, and the same methodology you have come to rely on. We will communicate integration milestones as they occur, and my door remains open for any questions that arise.
To everyone who has been part of this organization's story, the early days, the growth, the hard work of building something real: this next chapter is yours too.
ETR was built on the belief that better data leads to better decisions. That mission doesn't end here. It scales.
Brad LaScolea is CEO of ETR, an Aptiviti Inc. company, upon closing will become part of The Futurum Group. To learn more about the combined platform, visit futurumgroup.com.