<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://research.etr.ai/etr-data-drop/etrs-jan24-macro-views-findings-report</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan24-tech%20priorities.jpg</image:loc><image:caption>MVJan24techpriorities</image:caption><image:title>MVJan24techpriorities</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan24-spend%20change.jpg</image:loc><image:caption>MVJan24spendchange</image:caption><image:title>MVJan24spendchange</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan24-genAI.jpg</image:loc><image:caption>MVJan24genAI</image:caption><image:title>MVJan24genAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan24-org%20plans.jpg</image:loc><image:caption>MVJan24orgplans</image:caption><image:title>MVJan24orgplans</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Trends%202024_2404427307_1200x628.jpg</image:loc><image:caption>Trends202424044273071200x628</image:caption><image:title>Trends202424044273071200x628</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/looking-for-efficiencies-in-a-very-strange-time-video</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Looking%20for%20Efficiencies_1200x628_blank.jpg</image:loc><image:caption>ETRHdln25LookingforEfficiencies1200x628blank</image:caption><image:title>ETRHdln25LookingforEfficiencies1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/macro-views-commentary</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_MV%20Trends_1200x628.jpg</image:loc><image:caption>ETRHdln25MVTrends1200x628</image:caption><image:title>ETRHdln25MVTrends1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/AI%20Lightbulb_2271397935_600x600.jpg</image:loc><image:caption>AILightbulb2271397935600x600</image:caption><image:title>AILightbulb2271397935600x600</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/2025-enterprise-tech-trends</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Tech%20Trends_1200x628.jpg</image:loc><image:caption>ETRHdln25TechTrends1200x628</image:caption><image:title>ETRHdln25TechTrends1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Copilot.png</image:loc><image:caption>Copilot</image:caption><image:title>Copilot</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Databricks.png</image:loc><image:caption>Databricks</image:caption><image:title>Databricks</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Picture1.png</image:loc><image:caption>Picture1</image:caption><image:title>Picture1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Trends%20Chart.jpg</image:loc><image:caption>TrendsChart</image:caption><image:title>TrendsChart</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Picture2.jpg</image:loc><image:caption>Picture2</image:caption><image:title>Picture2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Tablue.png</image:loc><image:caption>Tablue</image:caption><image:title>Tablue</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/annual%20spend.png</image:loc><image:caption>annualspend</image:caption><image:title>annualspend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/PaloAlto.png</image:loc><image:caption>PaloAlto</image:caption><image:title>PaloAlto</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/AI%20Pro.png</image:loc><image:caption>AIPro</image:caption><image:title>AIPro</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/Crowdstrike.png</image:loc><image:caption>Crowdstrike</image:caption><image:title>Crowdstrike</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/pure-plays-and-cloud-service-providers-dominate-cloud-data-warehouse-market</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_Cloud%20Data-blur.jpg</image:loc><image:caption>ETRObservatoryScope25CloudDatablur</image:caption><image:title>ETRObservatoryScope25CloudDatablur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Observatory%20Landing%20Cover_Cloud%20Data.jpg</image:loc><image:caption>ObservatoryLandingCoverCloudData</image:caption><image:title>ObservatoryLandingCoverCloudData</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-12-02</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-power-of-listening-on-global-community-engagement-day</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Power%20of%20Hearing_1200x628-blank.jpg</image:loc><image:caption>ETRHdln26PowerofHearing1200x628blank</image:caption><image:title>ETRHdln26PowerofHearing1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Community_2026-2.jpg</image:loc><image:caption>ETRCommunity20262</image:caption><image:title>ETRCommunity20262</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/sase-market-led-by-large-platform-vendors-who-has-the-service-edge</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ObservatoryLanding_SASE-768x768.jpg</image:loc><image:caption>ObservatoryLandingSASE768x768</image:caption><image:title>ObservatoryLandingSASE768x768</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_SASE-blur.jpg</image:loc><image:caption>ETRObservatoryScope24SASEblur</image:caption><image:title>ETRObservatoryScope24SASEblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/what-rsac-2026-made-clear-ai-risk-is-no-longer-hypothetical</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/SOS-Biggest%20Concerns.jpg</image:loc><image:caption>SOSBiggestConcerns</image:caption><image:title>SOSBiggestConcerns</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_What%20RSAC%20Made%20Clear_1200x628-1.jpg</image:loc><image:caption>ETRHdln26WhatRSACMadeClear1200x6281</image:caption><image:title>ETRHdln26WhatRSACMadeClear1200x6281</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/SOS-Trending%20Areas.jpg</image:loc><image:caption>SOSTrendingAreas</image:caption><image:title>SOSTrendingAreas</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observatory/process-automation</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_Process%20Auto_blur.jpg</image:loc><image:caption>ETRObservatoryScope24ProcessAutoblur</image:caption><image:title>ETRObservatoryScope24ProcessAutoblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory%20SM_Topic_Process%20Auto.jpg</image:loc><image:caption>ObservatorySMTopicProcessAuto</image:caption><image:title>ObservatorySMTopicProcessAuto</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observatory/business-intelligence-and-reporting-tools</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Modern%20hi-tech%20technology%20concept_316912806_1200x480.jpg</image:loc><image:caption>Modernhitechtechnologyconcept3169128061200x480</image:caption><image:title>Modernhitechtechnologyconcept3169128061200x480</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_23_BI%20Tools-2.jpg</image:loc><image:caption>ETRObservatoryScope23BITools2</image:caption><image:title>ETRObservatoryScope23BITools2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observeratory_900x900_BI.jpg</image:loc><image:caption>Observeratory900x900BI</image:caption><image:title>Observeratory900x900BI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Digital%20brain%20on%20screen_400x600_1131418724.jpg</image:loc><image:caption>Digitalbrainonscreen400x6001131418724</image:caption><image:title>Digitalbrainonscreen400x6001131418724</image:title></image:image><lastmod>2025-10-13</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-and-security-investments-continue-amid-uncertainty</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Aug-13-2025-08-08-55-7475-PM.png</image:loc><image:caption>imagepngAug1320250808557475PM</image:caption><image:title>imagepngAug1320250808557475PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Aug-13-2025-08-10-56-1949-PM.png</image:loc><image:caption>imagepngAug1320250810561949PM</image:caption><image:title>imagepngAug1320250810561949PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Ai-Security%20Investments_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25AiSecurityInvestments1200x628blank</image:caption><image:title>ETRHdln25AiSecurityInvestments1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Aug-13-2025-08-11-53-0247-PM.png</image:loc><image:caption>imagepngAug1320250811530247PM</image:caption><image:title>imagepngAug1320250811530247PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-08-14</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/how-trade-policy-and-cyber-risks-shape-2025-tech-spending</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Cybersecurity-geopolitical%20tensions.jpg</image:loc><image:caption>MVJu25Cybersecuritygeopoliticaltensions</image:caption><image:title>MVJu25Cybersecuritygeopoliticaltensions</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Trade%20Policy-Cyber%20Risk_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25TradePolicyCyberRisk1200x628blank</image:caption><image:title>ETRHdln25TradePolicyCyberRisk1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Operational%20Resilience%20Investments.jpg</image:loc><image:caption>MVJu25OperationalResilienceInvestments</image:caption><image:title>MVJu25OperationalResilienceInvestments</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Actions%20Taken.jpg</image:loc><image:caption>MVJu25ActionsTaken</image:caption><image:title>MVJu25ActionsTaken</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-08-28</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/users-expect-seamless-reliable-and-integrated-communications-available-everywhere</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_UCaaS_900x900.jpg</image:loc><image:caption>ObservatoryUCaaS900x900</image:caption><image:title>ObservatoryUCaaS900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_UCaaS.jpg</image:loc><image:caption>ETRObservatoryScope24UCaaS</image:caption><image:title>ETRObservatoryScope24UCaaS</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/cloud-budgets-stay-strong-but-growth-slows-from-2024-highs</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Apr25_expected%20change.jpg</image:loc><image:caption>MVApr25expectedchange</image:caption><image:title>MVApr25expectedchange</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Apr25_cloud%20pricing.jpg</image:loc><image:caption>MVApr25cloudpricing</image:caption><image:title>MVApr25cloudpricing</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Cloud%20Budgets_1200x628.jpg</image:loc><image:caption>ETRHdln25CloudBudgets1200x628</image:caption><image:title>ETRHdln25CloudBudgets1200x628</image:title></image:image><lastmod>2025-05-22</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/gen-ai-thought-leadership-impact-on-the-future-of-work-and-software-development-cycle</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Screenshot%202025-01-14%20at%203.36.54%20PM.png</image:loc><image:caption>Screenshot20250114at33654PM</image:caption><image:title>Screenshot20250114at33654PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Screenshot%202025-01-14%20at%203.29.07%20PM.png</image:loc><image:caption>Screenshot20250114at32907PM</image:caption><image:title>Screenshot20250114at32907PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Robot%20Hand%20with%20blocks_2263449511_1200x628.jpg</image:loc><image:caption>RobotHandwithblocks22634495111200x628</image:caption><image:title>RobotHandwithblocks22634495111200x628</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ert-OG-image.jpg</image:loc><image:caption>ertOGimage</image:caption><image:title>ertOGimage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-14</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/before-the-2025-data-drops-a-look-back-at-etrs-2024-state-of-security-findings</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-4.png</image:loc><image:caption>undefined4</image:caption><image:title>undefined4</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Before%20the%202025%20Data%20Drops_1200x628.jpg</image:loc><image:caption>ETRHdln25Beforethe2025DataDrops1200x628</image:caption><image:title>ETRHdln25Beforethe2025DataDrops1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Mar-27-2025-05-26-35-0380-PM.png</image:loc><image:caption>undefinedMar2720250526350380PM</image:caption><image:title>undefinedMar2720250526350380PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-3.png</image:loc><image:caption>undefined3</image:caption><image:title>undefined3</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/educating-employees-key-to-stopping-vulnerabilities</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Light%20bulb%20with%20key_295554617_1200x628.jpg</image:loc><image:caption>Lightbulbwithkey2955546171200x628</image:caption><image:title>Lightbulbwithkey2955546171200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Vulnerabilities-Ven%20Postion.jpg</image:loc><image:caption>VulnerabilitiesVenPostion</image:caption><image:title>VulnerabilitiesVenPostion</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/data-drop</loc><lastmod>2025-04-16</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/second-wave-of-players-push-progression-in-evolving-endpoint-security-market</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Endpoint%20Spending%20Int%2023.png</image:loc><image:caption>EndpointSpendingInt23</image:caption><image:title>EndpointSpendingInt23</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Endpoint%20Protection_579300645_1200x628.jpg</image:loc><image:caption>EndpointProtection5793006451200x628</image:caption><image:title>EndpointProtection5793006451200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_23_Endpoint.jpg</image:loc><image:caption>ETRObservatoryScope23Endpoint</image:caption><image:title>ETRObservatoryScope23Endpoint</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/saas-growth-slows-as-ai-spend-rises-signal-or-head-fake</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Expected%20Annual%20Spend.jpg</image:loc><image:caption>ExpectedAnnualSpend</image:caption><image:title>ExpectedAnnualSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Reduce%20Spending.jpg</image:loc><image:caption>ReduceSpending</image:caption><image:title>ReduceSpending</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Seats.jpg</image:loc><image:caption>Seats</image:caption><image:title>Seats</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_SaaS%20Growth%20Slows_1200x628_blank.jpg</image:loc><image:caption>ETRHdln25SaaSGrowthSlows1200x628blank</image:caption><image:title>ETRHdln25SaaSGrowthSlows1200x628blank</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-data-speaks-what-users-love-and-fear-about-wiz</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Inside%20Wiz%20Deal_1200x628_blank.jpg</image:loc><image:caption>ETRHdln25InsideWizDeal1200x628blank</image:caption><image:title>ETRHdln25InsideWizDeal1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Wiz-Strat%20Impact-21.png</image:loc><image:caption>WizStratImpact21</image:caption><image:title>WizStratImpact21</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Wiz-Feature%20Importance-6.jpg</image:loc><image:caption>WizFeatureImportance6</image:caption><image:title>WizFeatureImportance6</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Wiz-Feature%20Continuality-14.jpg</image:loc><image:caption>WizFeatureContinuality14</image:caption><image:title>WizFeatureContinuality14</image:title></image:image><lastmod>2025-06-17</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/agentic-ai-starts-in-back-office-for-a-reason</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Agentic%20AI_1200x628.jpg</image:loc><image:caption>ETRHdln25AgenticAI1200x628</image:caption><image:title>ETRHdln25AgenticAI1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI-Sept-Challenges.jpg</image:loc><image:caption>AISeptChallenges</image:caption><image:title>AISeptChallenges</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV-Fall%20AI%20Use.jpg</image:loc><image:caption>MVFallAIUse</image:caption><image:title>MVFallAIUse</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/tech-spending-trends-insights-from-the-macro-views-survey-findings-webinar</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Tech%20Spending%20Trends_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25TechSpendingTrends1200x628blank</image:caption><image:title>ETRHdln25TechSpendingTrends1200x628blank</image:title></image:image><lastmod>2025-06-17</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/navigating-cybersecurity-consolidation</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Lock%20Blocks_2313749751_1200x628.jpg</image:loc><image:caption>LockBlocks23137497511200x628</image:caption><image:title>LockBlocks23137497511200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/another-look-at-googles-32b-wiz-acquisition-what-the-data-says</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-1.png</image:loc><image:caption>undefined1</image:caption><image:title>undefined1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-2.png</image:loc><image:caption>undefined2</image:caption><image:title>undefined2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined.png</image:loc><image:caption>undefined</image:caption><image:title>undefined</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Wiz%20Acquisition_1200x628-2.jpg</image:loc><image:caption>ETRHdln25WizAcquisition1200x6282</image:caption><image:title>ETRHdln25WizAcquisition1200x6282</image:title></image:image><lastmod>2025-05-12</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/contested-space-gets-hotter-amid-ai-piloting-and-implementation</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_CNAPP.jpg</image:loc><image:caption>ObservatoryLandingCoverCNAPP</image:caption><image:title>ObservatoryLandingCoverCNAPP</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_CNAPP_Blur.jpg</image:loc><image:caption>ETRObservatoryScope25CNAPPBlur</image:caption><image:title>ETRObservatoryScope25CNAPPBlur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/ucaas-buyers-want-functionality-over-flashy-features</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_UCaaS-blur.jpg</image:loc><image:caption>ETRObservatoryScope25UCaaSblur</image:caption><image:title>ETRObservatoryScope25UCaaSblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory%20SM_UCaaS-25_Main.jpg</image:loc><image:caption>ObservatorySMUCaaS25Main</image:caption><image:title>ObservatorySMUCaaS25Main</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-12-02</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/cloud-data-warehouses-1</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ObservatoryLanding_2DataWarehouse_Main-768x768.jpg</image:loc><image:caption>ObservatoryLanding2DataWarehouseMain768x768</image:caption><image:title>ObservatoryLanding2DataWarehouseMain768x768</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_Data%20Lakes.jpg</image:loc><image:caption>ETRObservatoryScope24DataLakes</image:caption><image:title>ETRObservatoryScope24DataLakes</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/modest-budgets-are-ramping-up-ai-spend-and-seeing-returns</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/3%20-%202025%20UCaaS%20Scope-1.png</image:loc><image:caption>32025UCaaSScope1</image:caption><image:title>32025UCaaSScope1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/4%20-%20InfoSec%20-%20Comparision.png</image:loc><image:caption>4InfoSecComparision</image:caption><image:title>4InfoSecComparision</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/1-Salesforce-Vendor-Trends-Net-Score.png</image:loc><image:caption>1SalesforceVendorTrendsNetScore</image:caption><image:title>1SalesforceVendorTrendsNetScore</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Modest%20Budgets%20Ramping%20AI%20Spend_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25ModestBudgetsRampingAISpend1200x628blank</image:caption><image:title>ETRHdln25ModestBudgetsRampingAISpend1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-07-24</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/eyes-on-anthropic-as-it-prioritizes-interoperable-mcps</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Eyes%20on%20Anthropic_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25EyesonAnthropic1200x628blank</image:caption><image:title>ETRHdln25EyesonAnthropic1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Oct-16-2025-05-20-06-6726-PM.png</image:loc><image:caption>imagepngOct1620250520066726PM</image:caption><image:title>imagepngOct1620250520066726PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Oct-16-2025-05-19-00-6187-PM.png</image:loc><image:caption>imagepngOct1620250519006187PM</image:caption><image:title>imagepngOct1620250519006187PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/etr-observatory-on-ml/ai</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Robot%20hand%20with%20human%20hand_1379131412_1200x628.jpg</image:loc><image:caption>Robothandwithhumanhand13791314121200x628</image:caption><image:title>Robothandwithhumanhand13791314121200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observatory/e-signature</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Summary%20Metrics.jpg</image:loc><image:caption>SummaryMetrics</image:caption><image:title>SummaryMetrics</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Graphic_esignature.jpg</image:loc><image:caption>ObservatoryGraphicesignature</image:caption><image:title>ObservatoryGraphicesignature</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Electronic%20signature_2277174515_600x900.jpg</image:loc><image:caption>Electronicsignature2277174515600x900</image:caption><image:title>Electronicsignature2277174515600x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Esig_900x900.jpg</image:loc><image:caption>Esig900x900</image:caption><image:title>Esig900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Esig%20Survey%20Composition.jpg</image:loc><image:caption>EsigSurveyComposition</image:caption><image:title>EsigSurveyComposition</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-09-15</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/what-is-an-etr-observatory</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Radio%20Telescope_1507797404_1200x628.jpg</image:loc><image:caption>RadioTelescope15077974041200x628</image:caption><image:title>RadioTelescope15077974041200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/welcoming-2026-momentum-focus-and-what-comes-next</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Welcoming%202026_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25Welcoming20261200x628blank</image:caption><image:title>ETRHdln25Welcoming20261200x628blank</image:title></image:image><lastmod>2026-01-08</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/what-are-enterprise-security-priorities-in-2026</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Biggest%20concerns%20Chart.jpg</image:loc><image:caption>BiggestconcernsChart</image:caption><image:title>BiggestconcernsChart</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Enterprise%20Security%20Priorities_1200x628.jpg</image:loc><image:caption>ETRHdln26EnterpriseSecurityPriorities1200x628</image:caption><image:title>ETRHdln26EnterpriseSecurityPriorities1200x628</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/deepseek-makes-waves-but-are-enterprises-ready-to-jump-ship-from-chatgpt</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/DeepSeek%20Agree.jpg</image:loc><image:caption>DeepSeekAgree</image:caption><image:title>DeepSeekAgree</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/DeepSeek%20Enough.jpg</image:loc><image:caption>DeepSeekEnough</image:caption><image:title>DeepSeekEnough</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Respondent%20Breakdown.jpg</image:loc><image:caption>RespondentBreakdown</image:caption><image:title>RespondentBreakdown</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_DeepSeek%20Makes%20Waves_1200x628.jpg</image:loc><image:caption>ETRHdln25DeepSeekMakesWaves1200x628</image:caption><image:title>ETRHdln25DeepSeekMakesWaves1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/top-enterprise-tech-trends-for-2024</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Trends-Vendor%20Position.png</image:loc><image:caption>TrendsVendorPosition</image:caption><image:title>TrendsVendorPosition</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Plant%20Arrow_594593288_1200x628.jpg</image:loc><image:caption>PlantArrow5945932881200x628</image:caption><image:title>PlantArrow5945932881200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Trends-IT%20Spend.png</image:loc><image:caption>TrendsITSpend</image:caption><image:title>TrendsITSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/cloudflare-leads-in-security-but-lags-for-developers</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/cloudflare-spend%20allocation.jpg</image:loc><image:caption>cloudflarespendallocation</image:caption><image:title>cloudflarespendallocation</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/cloudflare-product%20plans.jpg</image:loc><image:caption>cloudflareproductplans</image:caption><image:title>cloudflareproductplans</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/cloudflare-pool%20of%20funds.jpg</image:loc><image:caption>cloudflarepooloffunds</image:caption><image:title>cloudflarepooloffunds</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Cloudflare%20Leads-Lags_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25CloudflareLeadsLags1200x628blank</image:caption><image:title>ETRHdln25CloudflareLeadsLags1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/cloudflare-company%20plan.jpg</image:loc><image:caption>cloudflarecompanyplan</image:caption><image:title>cloudflarecompanyplan</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/prioritizing-security-amidst-tight-budgets</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Security-vendor%20trends.png</image:loc><image:caption>Securityvendortrends</image:caption><image:title>Securityvendortrends</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Lock%20on%20computer_554661169_1200x628.jpg</image:loc><image:caption>Lockoncomputer5546611691200x628</image:caption><image:title>Lockoncomputer5546611691200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Security-Acquisition%20News.png</image:loc><image:caption>SecurityAcquisitionNews</image:caption><image:title>SecurityAcquisitionNews</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/okta-breach-customer-panel</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Okta%20Breach-Single%20Vendor.png</image:loc><image:caption>OktaBreachSingleVendor</image:caption><image:title>OktaBreachSingleVendor</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Cyber%20attack%20warning%20sign_707783562_1200x628.jpg</image:loc><image:caption>Cyberattackwarningsign7077835621200x628</image:caption><image:title>Cyberattackwarningsign7077835621200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/breadth-of-features-and-scale-driving-leading-ml/ai-vendors</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/Observatory%20SM_ML-AI25_Main.jpg</image:loc><image:caption>ObservatorySMMLAI25Main</image:caption><image:title>ObservatorySMMLAI25Main</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_ML-AI_blur.jpg</image:loc><image:caption>ETRObservatoryScope25MLAIblur</image:caption><image:title>ETRObservatoryScope25MLAIblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-12-02</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/maturity-scale-and-speed-driving-leading-ml/ai-vendors</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/opening%20door%20to%20AI_1175615359_500x750-96.jpg</image:loc><image:caption>openingdoortoAI1175615359500x75096</image:caption><image:title>openingdoortoAI1175615359500x75096</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_ML-AI.jpg</image:loc><image:caption>ObservatoryMLAI</image:caption><image:title>ObservatoryMLAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_Ml-AI_900x900.jpg</image:loc><image:caption>ObservatoryMlAI900x900</image:caption><image:title>ObservatoryMlAI900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-state-of-observability-for-retail</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Digital%20Shopping%20Cart_272915593_1200x628.jpg</image:loc><image:caption>DigitalShoppingCart2729155931200x628</image:caption><image:title>DigitalShoppingCart2729155931200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/enterprise-ai-trends-2026-how-leaders-measure-roi-and-risk</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan26_LevAI.jpg</image:loc><image:caption>MVJan26LevAI</image:caption><image:title>MVJan26LevAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Product%20Series_Nov25_Anticipated%20Spend.jpg</image:loc><image:caption>AIProductSeriesNov25AnticipatedSpend</image:caption><image:title>AIProductSeriesNov25AnticipatedSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Trends-ROI-Risk_1200x628.jpg</image:loc><image:caption>ETRHdln26TrendsROIRisk1200x628</image:caption><image:title>ETRHdln26TrendsROIRisk1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Product%20Series_Nov25_Maturity.jpg</image:loc><image:caption>AIProductSeriesNov25Maturity</image:caption><image:title>AIProductSeriesNov25Maturity</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/fortune-and-etr-reveal-the-fortune-aiq-50-the-companies-turning-ai-into-impact</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Companies%20Turning%20AI%20Into%20Impact_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25CompaniesTurningAIIntoImpact1200x628blank</image:caption><image:title>ETRHdln25CompaniesTurningAIIntoImpact1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/tech-leaders-weigh-priorities-in-budget-shift</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Vendor%20Pricing.jpg</image:loc><image:caption>MVJu25VendorPricing</image:caption><image:title>MVJu25VendorPricing</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Tech%20Leaders%20Weigh%20Priorities_1200x6280-blank.jpg</image:loc><image:caption>ETRHdln25TechLeadersWeighPriorities1200x6280blank</image:caption><image:title>ETRHdln25TechLeadersWeighPriorities1200x6280blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Spend%20Decrease.png</image:loc><image:caption>MVJu25SpendDecrease</image:caption><image:title>MVJu25SpendDecrease</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_July25_Spend%20Change.jpg</image:loc><image:caption>MVJuly25SpendChange</image:caption><image:title>MVJuly25SpendChange</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Ju25_Spend%20Change.png</image:loc><image:caption>MVJu25SpendChange</image:caption><image:title>MVJu25SpendChange</image:title></image:image><lastmod>2025-08-14</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/agentic-ai-use-cases-in-workday-illuminate</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Agentic%20AI-Workday_1200x628.jpg</image:loc><image:caption>ETRHdln25AgenticAIWorkday1200x628</image:caption><image:title>ETRHdln25AgenticAIWorkday1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Workday%20Value.jpg</image:loc><image:caption>WorkdayValue</image:caption><image:title>WorkdayValue</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Workday-Willingness%20to%20pay.jpg</image:loc><image:caption>WorkdayWillingnesstopay</image:caption><image:title>WorkdayWillingnesstopay</image:title></image:image><lastmod>2025-05-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/wiz-under-google-will-customers-stay-or-go</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Wiz%20Under%20Google_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25WizUnderGoogle1200x628blank</image:caption><image:title>ETRHdln25WizUnderGoogle1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-07-17</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/the-cnapp-promise-a-crucible-of-monitoring-security-and-compliance-in-all-environments</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Modern%20hi-tech%20technology%20concept_316912806_1200x480.jpg</image:loc><image:caption>Modernhitechtechnologyconcept3169128061200x480</image:caption><image:title>Modernhitechtechnologyconcept3169128061200x480</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Imported_Blog_Media/CSPM-CNAPP-1.jpg</image:loc><image:caption>CSPMCNAPP1</image:caption><image:title>CSPMCNAPP1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_CSPM%20-%20CNAPP_900x900.jpg</image:loc><image:caption>ObservatoryCSPMCNAPP900x900</image:caption><image:title>ObservatoryCSPMCNAPP900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/macro-views-survey-findings-january-2025</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Spend%20Growth.png</image:loc><image:caption>SpendGrowth</image:caption><image:title>SpendGrowth</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Screenshot%202025-01-24%20at%202.44.33%20PM.png</image:loc><image:caption>Screenshot20250124at24433PM</image:caption><image:title>Screenshot20250124at24433PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Screenshot%202025-01-24%20at%202.38.26%20PM.png</image:loc><image:caption>Screenshot20250124at23826PM</image:caption><image:title>Screenshot20250124at23826PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_MV-Jan25_1200x628.jpg</image:loc><image:caption>ETRHdln25MVJan251200x628</image:caption><image:title>ETRHdln25MVJan251200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/mature-megavendors-gaining-ground-in-cloud-computing</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Businessman%20on%20mountain_388236685_1200x628.jpg</image:loc><image:caption>Businessmanonmountain3882366851200x628</image:caption><image:title>Businessmanonmountain3882366851200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Megavendors.jpg</image:loc><image:caption>Megavendors</image:caption><image:title>Megavendors</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/weve-got-a-new-look-the-new-etr.ai</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_New%20Look%20Launched_1200x628.jpg</image:loc><image:caption>ETRHdln25NewLookLaunched1200x628</image:caption><image:title>ETRHdln25NewLookLaunched1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2025-04-25</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_AI%20Investment%20is%20Up_1200x628.jpg</image:loc><image:caption>ETRHdln26AIInvestmentisUp1200x628</image:caption><image:title>ETRHdln26AIInvestmentisUp1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Is%20Enterprise%20AI%20Delivering_1200x628.jpg</image:loc><image:caption>ETRHdln26IsEnterpriseAIDelivering1200x628</image:caption><image:title>ETRHdln26IsEnterpriseAIDelivering1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Myth%20of%20Unified%20Obserability_1200x628.jpg</image:loc><image:caption>ETRHdln26MythofUnifiedObserability1200x628</image:caption><image:title>ETRHdln26MythofUnifiedObserability1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Agentic%20AI_1200x628.jpg</image:loc><image:caption>ETRHdln25AgenticAI1200x628</image:caption><image:title>ETRHdln25AgenticAI1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ert-OG-image.jpg</image:loc><image:caption>ertOGimage</image:caption><image:title>ertOGimage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Cyclical%20Case%20for%20AWS_1200x628.jpg</image:loc><image:caption>ETRHdln26CyclicalCaseforAWS1200x628</image:caption><image:title>ETRHdln26CyclicalCaseforAWS1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_What%20RSAC%20Made%20Clear_1200x628.jpg</image:loc><image:caption>ETRHdln26WhatRSACMadeClear1200x628</image:caption><image:title>ETRHdln26WhatRSACMadeClear1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_AI%20Labor%20Strategy_1200x628.jpg</image:loc><image:caption>ETRHdln26AILaborStrategy1200x628</image:caption><image:title>ETRHdln26AILaborStrategy1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Fortinet%20Has%20Fundamentals_1200x628.jpg</image:loc><image:caption>ETRHdln26FortinetHasFundamentals1200x628</image:caption><image:title>ETRHdln26FortinetHasFundamentals1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_No%20Magic%20Wand_1200x628.jpg</image:loc><image:caption>ETRHdln26NoMagicWand1200x628</image:caption><image:title>ETRHdln26NoMagicWand1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Enterprise%20Security%20Priorities_1200x628.jpg</image:loc><image:caption>ETRHdln26EnterpriseSecurityPriorities1200x628</image:caption><image:title>ETRHdln26EnterpriseSecurityPriorities1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-05-02</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/sailpoints-net-score-rebounds-but-global-2000-weakness-persists</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Screenshot%202025-03-26%20at%202.09.26%20PM.png</image:loc><image:caption>Screenshot20250326at20926PM</image:caption><image:title>Screenshot20250326at20926PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_SailPoints%20Net_1200x628.jpg</image:loc><image:caption>ETRHdln25SailPointsNet1200x628</image:caption><image:title>ETRHdln25SailPointsNet1200x628</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/identity-and-access-management-security</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-backbone-of-etr-our-community-of-technology-leaders</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/Love%20Data_25_Survey%20Responses.jpg</image:loc><image:caption>LoveData25SurveyResponses</image:caption><image:title>LoveData25SurveyResponses</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Backbone%20of%20ETR_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25BackboneofETR1200x628blank</image:caption><image:title>ETRHdln25BackboneofETR1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2025-08-29</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/it-spending-momentum-rebounds-for-2026</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_26_Winter_Change%20in%20IT%20Spend2.jpg</image:loc><image:caption>MV26WinterChangeinITSpend2</image:caption><image:title>MV26WinterChangeinITSpend2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_IT%20Spending%20Momentum%20Rebounds_1200x628.jpg</image:loc><image:caption>ETRHdln26ITSpendingMomentumRebounds1200x628</image:caption><image:title>ETRHdln26ITSpendingMomentumRebounds1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/generative-ai-growing-in-business</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan24-genAI.jpg</image:loc><image:caption>MVJan24genAI</image:caption><image:title>MVJan24genAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Gen%20AI%20ROI.jpg</image:loc><image:caption>GenAIROI</image:caption><image:title>GenAIROI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Search_2293720659_1200x628.jpg</image:loc><image:caption>AISearch22937206591200x628</image:caption><image:title>AISearch22937206591200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Gen%20AI%20Use.jpg</image:loc><image:caption>GenAIUse</image:caption><image:title>GenAIUse</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/countdown-to-the-new-observatory-for-cloud-data-warehousing</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Hour%20Glass_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25HourGlass1200x628blank</image:caption><image:title>ETRHdln25HourGlass1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-08-14</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/fortinet-has-the-fundamentals.-now-it-needs-the-momentum</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Observ-SASE%20Tools%20Usage.jpg</image:loc><image:caption>ObservSASEToolsUsage</image:caption><image:title>ObservSASEToolsUsage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Fortinet%20Feature%20Value.jpg</image:loc><image:caption>FortinetFeatureValue</image:caption><image:title>FortinetFeatureValue</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Fortinet%20NEt%20Score.jpg</image:loc><image:caption>FortinetNEtScore</image:caption><image:title>FortinetNEtScore</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Fortinet%20Has%20Fundamentals_1200x628.jpg</image:loc><image:caption>ETRHdln26FortinetHasFundamentals1200x628</image:caption><image:title>ETRHdln26FortinetHasFundamentals1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-is-reshaping-saas-spending-and-cloud-is-winning</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Insights%20457%20AI%20Impact%20on%20SaaS%20Drill%20Down%20-%20TVA%20-%2011.3.jpeg</image:loc><image:caption>ETRInsights457AIImpactonSaaSDrillDownTVA113</image:caption><image:title>ETRInsights457AIImpactonSaaSDrillDownTVA113</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20System%20Customization.jpg</image:loc><image:caption>AISystemCustomization</image:caption><image:title>AISystemCustomization</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_AI%20reshaping%20SaaS_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25AIreshapingSaaS1200x628blank</image:caption><image:title>ETRHdln25AIreshapingSaaS1200x628blank</image:title></image:image><lastmod>2026-01-08</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/etr-observatory-for-e-signature-tools</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/E-signature_453449650_1200x628.jpg</image:loc><image:caption>Esignature4534496501200x628</image:caption><image:title>Esignature4534496501200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/sase-adoption-remains-an-opportunity-in-security-life-cycle-management</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/SASE%20rebuild2.jpg</image:loc><image:caption>SASErebuild2</image:caption><image:title>SASErebuild2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/SASE_2283475623_1200x628.jpg</image:loc><image:caption>SASE22834756231200x628</image:caption><image:title>SASE22834756231200x628</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/can-one-identity-platform-do-it-all-heres-why-it-doesnt</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Can%201%20Platform%20Do%20It%20All_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25Can1PlatformDoItAll1200x628blank</image:caption><image:title>ETRHdln25Can1PlatformDoItAll1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-2.png</image:loc><image:caption>imagepng2</image:caption><image:title>imagepng2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-3.png</image:loc><image:caption>imagepng3</image:caption><image:title>imagepng3</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-07-18</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/second-wave-of-players-push-progression-in-evolving-endpoint-security-market</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/OCT23%20TSIS%20data-Trend%20Micro.png</image:loc><image:caption>OCT23TSISdataTrendMicro</image:caption><image:title>OCT23TSISdataTrendMicro</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Oct23-TSIS.png</image:loc><image:caption>Oct23TSIS</image:caption><image:title>Oct23TSIS</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Market%20Array%20Churn.png</image:loc><image:caption>MarketArrayChurn</image:caption><image:title>MarketArrayChurn</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Lookout%20leads.png</image:loc><image:caption>Lookoutleads</image:caption><image:title>Lookoutleads</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_Endpoint_900x900.jpg</image:loc><image:caption>ObservatoryEndpoint900x900</image:caption><image:title>ObservatoryEndpoint900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_23_Endpoint.jpg</image:loc><image:caption>ETRObservatoryScope23Endpoint</image:caption><image:title>ETRObservatoryScope23Endpoint</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Endpoint%20Security_647927095_400x600.jpg</image:loc><image:caption>EndpointSecurity647927095400x600</image:caption><image:title>EndpointSecurity647927095400x600</image:title></image:image><lastmod>2025-10-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/software-increases-rising-beyond-inflation-rates</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Ven%20Position-Jan24.jpg</image:loc><image:caption>VenPositionJan24</image:caption><image:title>VenPositionJan24</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Inflation%20rising%20arrow_500316654_1200x628.jpg</image:loc><image:caption>Inflationrisingarrow5003166541200x628</image:caption><image:title>Inflationrisingarrow5003166541200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/icymi-macro-views-survey-findings-webinar</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_ICYMI-MVJan_1200x628.jpg</image:loc><image:caption>ETRHdln25ICYMIMVJan1200x628</image:caption><image:title>ETRHdln25ICYMIMVJan1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/earnings-calendar-data-review-march-11-2024</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Earnings-Mar24_SentinelOne.jpg</image:loc><image:caption>EarningsMar24SentinelOne</image:caption><image:title>EarningsMar24SentinelOne</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Earnings%20Season%20Blocks_2165411867_1200x628.jpg</image:loc><image:caption>EarningsSeasonBlocks21654118671200x628</image:caption><image:title>EarningsSeasonBlocks21654118671200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Earnings-Mar24_Adobe.jpg</image:loc><image:caption>EarningsMar24Adobe</image:caption><image:title>EarningsMar24Adobe</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Earnings-Mar24_UIPath.jpg</image:loc><image:caption>EarningsMar24UIPath</image:caption><image:title>EarningsMar24UIPath</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-that-works-productivity-gains-and-guardrails-with-microsoft-copilot</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_AI%20that%20Works_1200x628.jpg</image:loc><image:caption>ETRHdln25AIthatWorks1200x628</image:caption><image:title>ETRHdln25AIthatWorks1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_ap25_Tech%20Pace.jpg</image:loc><image:caption>MVap25TechPace</image:caption><image:title>MVap25TechPace</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-05-22</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/etr-earnings-preview-deep-dive-on-palo-alto-data</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Palo%20Alto-bar%20chart.jpg</image:loc><image:caption>PaloAltobarchart</image:caption><image:title>PaloAltobarchart</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Palo%20Alto-Net%20Score.jpg</image:loc><image:caption>PaloAltoNetScore</image:caption><image:title>PaloAltoNetScore</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Palo%20Alto-Vendor%20Overlap.jpg</image:loc><image:caption>PaloAltoVendorOverlap</image:caption><image:title>PaloAltoVendorOverlap</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Businessman%20swimming_2163864595_1200x628.jpg</image:loc><image:caption>Businessmanswimming21638645951200x628</image:caption><image:title>Businessmanswimming21638645951200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Palo%20Alto-Vendor%20Timeline.jpg</image:loc><image:caption>PaloAltoVendorTimeline</image:caption><image:title>PaloAltoVendorTimeline</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/maturity-scale-and-speed-driving-leading-ml/ai-vendors</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Robot%20hand%20with%20human%20hand_1379131412_1200x628.jpg</image:loc><image:caption>Robothandwithhumanhand13791314121200x628</image:caption><image:title>Robothandwithhumanhand13791314121200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/opening%20door%20to%20AI_1175615359_500x750-96.jpg</image:loc><image:caption>openingdoortoAI1175615359500x75096</image:caption><image:title>openingdoortoAI1175615359500x75096</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ML-AI.jpg</image:loc><image:caption>MLAI</image:caption><image:title>MLAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ML-AI_Use%20Cases.jpg</image:loc><image:caption>MLAIUseCases</image:caption><image:title>MLAIUseCases</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/MA-AI%20Metric%20Sector.jpg</image:loc><image:caption>MAAIMetricSector</image:caption><image:title>MAAIMetricSector</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/MA-AI%20Sector%20Trends.jpg</image:loc><image:caption>MAAISectorTrends</image:caption><image:title>MAAISectorTrends</image:title></image:image><lastmod>2025-08-18</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/mission-critical-identity-security-is-progressing-and-consolidating</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/IAM24.jpg</image:loc><image:caption>IAM24</image:caption><image:title>IAM24</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Satellite%20night%20sky_915972990_1200x628.jpg</image:loc><image:caption>Satellitenightsky9159729901200x628</image:caption><image:title>Satellitenightsky9159729901200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_24_01_ID%20Access%20Mgmt.jpg</image:loc><image:caption>ETRObservatoryScope2401IDAccessMgmt</image:caption><image:title>ETRObservatoryScope2401IDAccessMgmt</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/project-and-work-management-tools</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory-Landing-Pg_ProjMan-768x768.jpg</image:loc><image:caption>ObservatoryLandingPgProjMan768x768</image:caption><image:title>ObservatoryLandingPgProjMan768x768</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_ProjMan_v2.jpg</image:loc><image:caption>ETRObservatoryScope24ProjManv2</image:caption><image:title>ETRObservatoryScope24ProjManv2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-adds-value-but-roi-pricing-and-road-map-concerns-persist</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Spending.jpg</image:loc><image:caption>AISpending</image:caption><image:title>AISpending</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_AI%20Adds%20Value_1200x628.jpg</image:loc><image:caption>ETRHdln25AIAddsValue1200x628</image:caption><image:title>ETRHdln25AIAddsValue1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Spending%20Behavior.jpg</image:loc><image:caption>AISpendingBehavior</image:caption><image:title>AISpendingBehavior</image:title></image:image><lastmod>2025-04-25</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-myth-of-the-unified-observability-platform</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Observ_Observability%20ROI.jpg</image:loc><image:caption>ObservObservabilityROI</image:caption><image:title>ObservObservabilityROI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Myth%20of%20Unified%20Obserability_1200x628.jpg</image:loc><image:caption>ETRHdln26MythofUnifiedObserability1200x628</image:caption><image:title>ETRHdln26MythofUnifiedObserability1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Observability-Tool%20Usage.jpg</image:loc><image:caption>ObservabilityToolUsage</image:caption><image:title>ObservabilityToolUsage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/unpacking-the-technology-spending-intentions-survey</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Sector%20Trends.jpg</image:loc><image:caption>SectorTrends</image:caption><image:title>SectorTrends</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Unpacking%20TSIS_1200x628.jpg</image:loc><image:caption>ETRHdln25UnpackingTSIS1200x628</image:caption><image:title>ETRHdln25UnpackingTSIS1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-05-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/cloud-based-security-simplifies-endpoint-deployment</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Screenshot%202025-03-11%20at%203.33.50%20PM.png</image:loc><image:caption>Screenshot20250311at33350PM</image:caption><image:title>Screenshot20250311at33350PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Cloud%20Based%20Security_1200x628.jpg</image:loc><image:caption>ETRHdln25CloudBasedSecurity1200x628</image:caption><image:title>ETRHdln25CloudBasedSecurity1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Screenshot%202025-03-11%20at%203.33.02%20PM.png</image:loc><image:caption>Screenshot20250311at33302PM</image:caption><image:title>Screenshot20250311at33302PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/tech-budgets-tighten-what-2025-tells-us-about-2026</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV25_Oct_Decrease%20Spend-2.png</image:loc><image:caption>MV25OctDecreaseSpend2</image:caption><image:title>MV25OctDecreaseSpend2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV25_Oct_Spend%20Change.png</image:loc><image:caption>MV25OctSpendChange</image:caption><image:title>MV25OctSpendChange</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_Tech%20Budgets%20Tighten_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25TechBudgetsTighten1200x628blank</image:caption><image:title>ETRHdln25TechBudgetsTighten1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV25_Oct_Leveraging%20AI.png</image:loc><image:caption>MV25OctLeveragingAI</image:caption><image:title>MV25OctLeveragingAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/rubrik-back-up-is-mvp-in-microsoft-environments-but-skepticism-surrounds-its-burgeoning-security-portfolio</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/etr-insights-418-rubrik-use.jpg</image:loc><image:caption>etrinsights418rubrikuse</image:caption><image:title>etrinsights418rubrikuse</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Rubrik_1200x628.jpg</image:loc><image:caption>ETRHdln25Rubrik1200x628</image:caption><image:title>ETRHdln25Rubrik1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/418-rubrik-shared%20accounts.jpg</image:loc><image:caption>418rubriksharedaccounts</image:caption><image:title>418rubriksharedaccounts</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-has-moved-from-the-feature-sheet-to-the-org-chart</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVW26_Leveraging%20AI.jpg</image:loc><image:caption>MVW26LeveragingAI</image:caption><image:title>MVW26LeveragingAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_AI%20Labor%20Strategy_1200x628.jpg</image:loc><image:caption>ETRHdln26AILaborStrategy1200x628</image:caption><image:title>ETRHdln26AILaborStrategy1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MVJan26_AI%20Use%20Case.jpg</image:loc><image:caption>MVJan26AIUseCase</image:caption><image:title>MVJan26AIUseCase</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2026-03-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/palo-alto-may-benefit-from-cyberarks-strengths-but-at-what-cost</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/451-Shared%20Accounts.jpg</image:loc><image:caption>451SharedAccounts</image:caption><image:title>451SharedAccounts</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/451_AI%20Prod%20features.jpg</image:loc><image:caption>451AIProdfeatures</image:caption><image:title>451AIProdfeatures</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Palo%20Alto%20Benefit_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25PaloAltoBenefit1200x628blank</image:caption><image:title>ETRHdln25PaloAltoBenefit1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/take-control-of-your-data-expert-insights-on-data-privacy</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Data%20Privacy_1200x628.jpg</image:loc><image:caption>ETRHdln25DataPrivacy1200x628</image:caption><image:title>ETRHdln25DataPrivacy1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/genai-thought-leadership-an-ai-code-assistant-with-personalization-and-control</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Gen-AI-Thought-Leadership-Series-with-Tabnine.jpg</image:loc><image:caption>GenAIThoughtLeadershipSerieswithTabnine</image:caption><image:title>GenAIThoughtLeadershipSerieswithTabnine</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_GenAI-pt2_1200x628.jpg</image:loc><image:caption>ETRHdln25GenAIpt21200x628</image:caption><image:title>ETRHdln25GenAIpt21200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/sase-security-further-convergence-expected-among-leaders-in-2026</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_SASE-blur.jpg</image:loc><image:caption>ETRObservatoryScope25SASEblur</image:caption><image:title>ETRObservatoryScope25SASEblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_SASE.jpg</image:loc><image:caption>ObservatoryLandingCoverSASE</image:caption><image:title>ObservatoryLandingCoverSASE</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-most-viewed-etr-observatories-for-2025</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Most%20Viewed%20Observatories_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25MostViewedObservatories1200x628blank</image:caption><image:title>ETRHdln25MostViewedObservatories1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_Cloud%20Data-blur.jpg</image:loc><image:caption>ETRObservatoryScope25CloudDatablur</image:caption><image:title>ETRObservatoryScope25CloudDatablur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Infinite%20Loop_555591113_900x600.jpg</image:loc><image:caption>InfiniteLoop555591113900x600</image:caption><image:title>InfiniteLoop555591113900x600</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ProjMan%20Cubes_2358722117_500x500.jpg</image:loc><image:caption>ProjManCubes2358722117500x500</image:caption><image:title>ProjManCubes2358722117500x500</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-12-18</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/technology-leaders-say-palo-alto-networks-delivers-strong-value</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Palo%20Alto%20Value_1200x628.jpg</image:loc><image:caption>ETRHdln25PaloAltoValue1200x628</image:caption><image:title>ETRHdln25PaloAltoValue1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-06-05</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observatory/machine-learning-artificial-intelligence</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_ML-AI_900x900.jpg</image:loc><image:caption>ObservatoryMLAI900x900</image:caption><image:title>ObservatoryMLAI900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_ML-AI_3.jpg</image:loc><image:caption>ETRObservatoryScope24MLAI3</image:caption><image:title>ETRObservatoryScope24MLAI3</image:title></image:image><lastmod>2025-10-15</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-next-chapter-for-etr-trust-and-innovation-paving-the-road-ahead</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Next%20Chapter_1200x628_blank.jpg</image:loc><image:caption>ETRHdln25NextChapter1200x628blank</image:caption><image:title>ETRHdln25NextChapter1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/press-release/etr-introduces-the-etr-observatory</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Imported_Blog_Media/Obervatory-Cover-Image-1200x628-1.jpg</image:loc><image:caption>ObervatoryCoverImage1200x6281</image:caption><image:title>ObervatoryCoverImage1200x6281</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-21</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/iam-buyers-want-fit-not-features</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Ober-IAM-Spend%20Intentions.jpg</image:loc><image:caption>OberIAMSpendIntentions</image:caption><image:title>OberIAMSpendIntentions</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_IAM%20Buyers%20Fit%20not%20Features_1200x628.jpg</image:loc><image:caption>ETRHdln26IAMBuyersFitnotFeatures1200x628</image:caption><image:title>ETRHdln26IAMBuyersFitnotFeatures1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Ober-IAM-ROI.jpg</image:loc><image:caption>OberIAMROI</image:caption><image:title>OberIAMROI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/bundle-plays-from-atlassian-and-microsoft-shine-in-era-of-ai-and-rationalization</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_Proj%20Mgmt-blur.jpg</image:loc><image:caption>ETRObservatoryScope25ProjMgmtblur</image:caption><image:title>ETRObservatoryScope25ProjMgmtblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_ProjMgmt.jpg</image:loc><image:caption>ObservatoryLandingCoverProjMgmt</image:caption><image:title>ObservatoryLandingCoverProjMgmt</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/top-5-insights-from-2025-drill-down-surveys</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Dec-15-2025-07-16-47-3330-PM.png</image:loc><image:caption>undefinedDec1520250716473330PM</image:caption><image:title>undefinedDec1520250716473330PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Dec-15-2025-07-11-36-0019-PM.png</image:loc><image:caption>undefinedDec1520250711360019PM</image:caption><image:title>undefinedDec1520250711360019PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Dec-15-2025-07-23-32-3390-PM.png</image:loc><image:caption>undefinedDec1520250723323390PM</image:caption><image:title>undefinedDec1520250723323390PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Dec-15-2025-07-07-56-2235-PM.png</image:loc><image:caption>undefinedDec1520250707562235PM</image:caption><image:title>undefinedDec1520250707562235PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/undefined-Dec-15-2025-07-14-34-1259-PM.png</image:loc><image:caption>undefinedDec1520250714341259PM</image:caption><image:title>undefinedDec1520250714341259PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Top%205%20Insights_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25Top5Insights1200x628blank</image:caption><image:title>ETRHdln25Top5Insights1200x628blank</image:title></image:image><lastmod>2025-12-18</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/reviewing-last-years-best-custom-surveys</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%205-%20Midpoint%20Avg.png</image:loc><image:caption>Top5MidpointAvg</image:caption><image:title>Top5MidpointAvg</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%205-Observability.png</image:loc><image:caption>Top5Observability</image:caption><image:title>Top5Observability</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%205-%20Gen%20AI.png</image:loc><image:caption>Top5GenAI</image:caption><image:title>Top5GenAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%205-%20Question%20Cros%20Tab.png</image:loc><image:caption>Top5QuestionCrosTab</image:caption><image:title>Top5QuestionCrosTab</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/2023%20block_539122673_1200x628.jpg</image:loc><image:caption>2023block5391226731200x628</image:caption><image:title>2023block5391226731200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%205-Acquisition%20News.png</image:loc><image:caption>Top5AcquisitionNews</image:caption><image:title>Top5AcquisitionNews</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/microsoft-leads-process-automation-while-ai-reshapes-vendor-positioning</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_ProcessAuto.jpg</image:loc><image:caption>ObservatoryLandingCoverProcessAuto</image:caption><image:title>ObservatoryLandingCoverProcessAuto</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Observatory%20Scope_25_Process%20Auto_1080x1350.jpg</image:loc><image:caption>ETRObservatoryScope25ProcessAuto1080x1350</image:caption><image:title>ETRObservatoryScope25ProcessAuto1080x1350</image:title></image:image><lastmod>2025-12-10</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/endpoint-security-1</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory%20SM_Endpoint_Main.jpg</image:loc><image:caption>ObservatorySMEndpointMain</image:caption><image:title>ObservatorySMEndpointMain</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_Endpoint-blur.jpg</image:loc><image:caption>ETRObservatoryScope24Endpointblur</image:caption><image:title>ETRObservatoryScope24Endpointblur</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/smarter-endpoint-platforms-fight-for-better-trust-and-resilience</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory%20Landing%20Cover_Endpoint.jpg</image:loc><image:caption>ObservatoryLandingCoverEndpoint</image:caption><image:title>ObservatoryLandingCoverEndpoint</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_25_Endpoint_blur.jpg</image:loc><image:caption>ETRObservatoryScope25Endpointblur</image:caption><image:title>ETRObservatoryScope25Endpointblur</image:title></image:image><lastmod>2025-11-04</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/inside-the-2025-cloud-drill-down-survey-key-enterprise-insights</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Cloud%20Survey_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25CloudSurvey1200x628blank</image:caption><image:title>ETRHdln25CloudSurvey1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Respondents.jpg</image:loc><image:caption>Respondents</image:caption><image:title>Respondents</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-10-09</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/wiz-users-weigh-the-google-takeover</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Wiz-Churn%20Likelihood-22.jpg</image:loc><image:caption>WizChurnLikelihood22</image:caption><image:title>WizChurnLikelihood22</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Wiz%20Users%20Weigh%20Google%20Takeover_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25WizUsersWeighGoogleTakeover1200x628blank</image:caption><image:title>ETRHdln25WizUsersWeighGoogleTakeover1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Wiz-Agent%20Based-17.jpg</image:loc><image:caption>WizAgentBased17</image:caption><image:title>WizAgentBased17</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/state-of-remote-work-security</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Remote%20Work_334067597_1200x628.jpg</image:loc><image:caption>RemoteWork3340675971200x628</image:caption><image:title>RemoteWork3340675971200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/setting-the-stage-for-the-next-observatory</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Oct-16-2025-07-55-12-7098-PM.png</image:loc><image:caption>imagepngOct1620250755127098PM</image:caption><image:title>imagepngOct1620250755127098PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Oct-16-2025-07-55-49-7405-PM.png</image:loc><image:caption>imagepngOct1620250755497405PM</image:caption><image:title>imagepngOct1620250755497405PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Setting%20the%20Stage_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25SettingtheStage1200x628blank</image:caption><image:title>ETRHdln25SettingtheStage1200x628blank</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observatory/project-management-tools</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_%20Proj%20Man_900x900.jpg</image:loc><image:caption>ObservatoryProjMan900x900</image:caption><image:title>ObservatoryProjMan900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/rubrik-customers-signal-long-term-growth-in-cloud-and-security</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_Rubrik%20Customers%20Signal_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25RubrikCustomersSignal1200x628blank</image:caption><image:title>ETRHdln25RubrikCustomersSignal1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Rubrik-usage%20plans.jpg</image:loc><image:caption>Rubrikusageplans</image:caption><image:title>Rubrikusageplans</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Rubrik-annual%20spend.jpg</image:loc><image:caption>Rubrikannualspend</image:caption><image:title>Rubrikannualspend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Rubrik-factors.jpg</image:loc><image:caption>Rubrikfactors</image:caption><image:title>Rubrikfactors</image:title></image:image><lastmod>2026-01-08</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/agentforce-mending-the-seams-at-salesforce</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Agentforce%20Mending%20Seams_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25AgentforceMendingSeams1200x628blank</image:caption><image:title>ETRHdln25AgentforceMendingSeams1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Jul-28-2025-03-45-26-9374-PM.png</image:loc><image:caption>imagepngJul2820250345269374PM</image:caption><image:title>imagepngJul2820250345269374PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Jul-28-2025-03-46-34-7756-PM.png</image:loc><image:caption>imagepngJul2820250346347756PM</image:caption><image:title>imagepngJul2820250346347756PM</image:title></image:image><lastmod>2025-07-31</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/atlassian-is-the-de-facto-standard-for-agile-development</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-prod%20usage.jpg</image:loc><image:caption>434atlassianprodusage</image:caption><image:title>434atlassianprodusage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-data-Spend.jpg</image:loc><image:caption>434atlassiandataSpend</image:caption><image:title>434atlassiandataSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-data%20center.jpg</image:loc><image:caption>434atlassiandatacenter</image:caption><image:title>434atlassiandatacenter</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-data-company%20plans.jpg</image:loc><image:caption>434atlassiandatacompanyplans</image:caption><image:title>434atlassiandatacompanyplans</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-data-SAAS.jpg</image:loc><image:caption>434atlassiandataSAAS</image:caption><image:title>434atlassiandataSAAS</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-data-jira.jpg</image:loc><image:caption>434atlassiandatajira</image:caption><image:title>434atlassiandatajira</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/434-atlassian-mean%20spend%20split.jpg</image:loc><image:caption>434atlassianmeanspendsplit</image:caption><image:title>434atlassianmeanspendsplit</image:title></image:image><lastmod>2025-06-06</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/mission-critical-identity-security-is-progressing-and-consolidating-all-at-once</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory_IAM_900x900.jpg</image:loc><image:caption>ObservatoryIAM900x900</image:caption><image:title>ObservatoryIAM900x900</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_24_01_ID%20Access%20Mgmt.jpg</image:loc><image:caption>ETRObservatoryScope2401IDAccessMgmt</image:caption><image:title>ETRObservatoryScope2401IDAccessMgmt</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Modern%20hi-tech%20technology%20concept_316912806_1200x480.jpg</image:loc><image:caption>Modernhitechtechnologyconcept3169128061200x480</image:caption><image:title>Modernhitechtechnologyconcept3169128061200x480</image:title></image:image><lastmod>2025-10-13</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/cloud-security-and-gen-ai-top-priorities-driving-growing-budgets</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Spending-1.jpg</image:loc><image:caption>AISpending1</image:caption><image:title>AISpending1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Driving%20Growing%20Budgets_1200x628.jpg</image:loc><image:caption>ETRHdln25DrivingGrowingBudgets1200x628</image:caption><image:title>ETRHdln25DrivingGrowingBudgets1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-06-12</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/marketing-and-niche-focus-differentiate-process-automation-competitors</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Gear_Icons_387954147_600x900.jpg.webp</image:loc><image:caption>GearIcons387954147600x900jpg</image:caption><image:title>GearIcons387954147600x900jpg</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_24_Process%20Auto.jpg</image:loc><image:caption>ETRObservatoryScope24ProcessAuto</image:caption><image:title>ETRObservatoryScope24ProcessAuto</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20-%20ProcessAuto_900x900.jpg</image:loc><image:caption>ObservatoryProcessAuto900x900</image:caption><image:title>ObservatoryProcessAuto900x900</image:title></image:image><lastmod>2025-10-03</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/do-not-miss-the-etr-articles-your-peers-read-most</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Apr25_Spend%20Increase.jpg</image:loc><image:caption>MVApr25SpendIncrease</image:caption><image:title>MVApr25SpendIncrease</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Apr25_Spend.jpg</image:loc><image:caption>MVApr25Spend</image:caption><image:title>MVApr25Spend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Do%20Not%20Miss%20Articles_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25DoNotMissArticles1200x628blank</image:caption><image:title>ETRHdln25DoNotMissArticles1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-12-18</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/celebrating-love-data-week</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/Love%20Data_25_Survey%20Responses.jpg</image:loc><image:caption>LoveData25SurveyResponses</image:caption><image:title>LoveData25SurveyResponses</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/Love%20Data_25_Community2.jpg</image:loc><image:caption>LoveData25Community2</image:caption><image:title>LoveData25Community2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/Anayltica-Research.jpg</image:loc><image:caption>AnaylticaResearch</image:caption><image:title>AnaylticaResearch</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_LoveData_1200x628.jpg</image:loc><image:caption>ETRHdln25LoveData1200x628</image:caption><image:title>ETRHdln25LoveData1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/inside-the-decline-what-leaders-reveal-about-2025-tech-spend</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Spend%20Increase.jpg</image:loc><image:caption>SpendIncrease</image:caption><image:title>SpendIncrease</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Respondent%20Breakdown-1.jpg</image:loc><image:caption>RespondentBreakdown1</image:caption><image:title>RespondentBreakdown1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/IT%20Spend.jpg</image:loc><image:caption>ITSpend</image:caption><image:title>ITSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Inside%20the%20Decline_1200x628.jpg</image:loc><image:caption>ETRHdln25InsidetheDecline1200x628</image:caption><image:title>ETRHdln25InsidetheDecline1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-05-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/observability-in-2025-from-reactive-to-predictive</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Observability%20in%202025_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25Observabilityin20251200x628blank</image:caption><image:title>ETRHdln25Observabilityin20251200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/identity-security-entra-and-okta-set-the-pace</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Transparent%20glass%20padlock_550x550.jpg</image:loc><image:caption>Transparentglasspadlock550x550</image:caption><image:title>Transparentglasspadlock550x550</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ObservatoryLanding_26_Identity.jpg</image:loc><image:caption>ObservatoryLanding26Identity</image:caption><image:title>ObservatoryLanding26Identity</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Qoute%20marks-blue.png</image:loc><image:caption>Qoutemarksblue</image:caption><image:title>Qoutemarksblue</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ETR%20Observatory%20Scope_26_IAM_blur.jpg</image:loc><image:caption>ETRObservatoryScope26IAMblur</image:caption><image:title>ETRObservatoryScope26IAMblur</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Satellite-overlay-1920x1080.jpg</image:loc><image:caption>Satelliteoverlay1920x1080</image:caption><image:title>Satelliteoverlay1920x1080</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/sase-adoption-remains-an-opportunity-in-security-life-cycle-management-1</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Sep-23-2025-06-12-26-3250-PM.png</image:loc><image:caption>imagepngSep2320250612263250PM</image:caption><image:title>imagepngSep2320250612263250PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Sep-23-2025-06-11-46-9586-PM.png</image:loc><image:caption>imagepngSep2320250611469586PM</image:caption><image:title>imagepngSep2320250611469586PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_SASE%20Adoption_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25SASEAdoption1200x628blank</image:caption><image:title>ETRHdln25SASEAdoption1200x628blank</image:title></image:image><lastmod>2025-09-25</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/a-season-of-thanks-and-a-future-full-of-potential</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_A%20Season%20of%20Thanks_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25ASeasonofThanks1200x628blank</image:caption><image:title>ETRHdln25ASeasonofThanks1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/what-it-leaders-revealed-about-the-future-of-automation</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_What%20Leaders%20Revealed%20About%20Automation_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25WhatLeadersRevealedAboutAutomation1200x628blank</image:caption><image:title>ETRHdln25WhatLeadersRevealedAboutAutomation1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Ober-Proc-UsagevSpend.png</image:loc><image:caption>OberProcUsagevSpend</image:caption><image:title>OberProcUsagevSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Ober-Proc-Features.jpg</image:loc><image:caption>OberProcFeatures</image:caption><image:title>OberProcFeatures</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/2025-tech-trends-agentic-ai</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_Agentic%20AI_1200x628.jpg</image:loc><image:caption>ETRHdln25AgenticAI1200x628</image:caption><image:title>ETRHdln25AgenticAI1200x628</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-growing-impact-of-cybersecurity-insurance</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/AI-Generated%20Media/Images/cybersecurity-1.jpeg</image:loc><image:caption>cybersecurity1</image:caption><image:title>cybersecurity1</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/robust-self-service-platforms-dominate-the-bi-and-reporting-market</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Observatory%20Scope_23_BI%20Tools-2.jpg</image:loc><image:caption>ETRObservatoryScope23BITools2</image:caption><image:title>ETRObservatoryScope23BITools2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Financial%20dashboard_540603541_1200x628.jpg</image:loc><image:caption>Financialdashboard5406035411200x628</image:caption><image:title>Financialdashboard5406035411200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/where-enterprise-ai-is-actually-delivering</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI_Nov26_Maturity.jpg</image:loc><image:caption>AINov26Maturity</image:caption><image:title>AINov26Maturity</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI_Nov26_Anticipated%20Spend.jpg</image:loc><image:caption>AINov26AnticipatedSpend</image:caption><image:title>AINov26AnticipatedSpend</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_Is%20Enterprise%20AI%20Delivering_1200x628.jpg</image:loc><image:caption>ETRHdln26IsEnterpriseAIDelivering1200x628</image:caption><image:title>ETRHdln26IsEnterpriseAIDelivering1200x628</image:title></image:image><lastmod>2026-03-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/building-trust-15-years-of-technology-market-research</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Building%20Trust_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25BuildingTrust1200x628blank</image:caption><image:title>ETRHdln25BuildingTrust1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Milestones2_v2.jpg</image:loc><image:caption>ETRMilestones2v2</image:caption><image:title>ETRMilestones2v2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-09-02</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/combating-gen-ai-supported-attacks-with-stronger-endpoint-and-edge-security</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Cyber%20%E2%80%8B%E2%80%8Bsecurity%20shield_651549737_1200x628.jpg</image:loc><image:caption>Cybersecurityshield6515497371200x628</image:caption><image:title>Cybersecurityshield6515497371200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Combat%20GenAI.jpg</image:loc><image:caption>CombatGenAI</image:caption><image:title>CombatGenAI</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/once-you-go-opex-with-cloud-computing-its-hard-to-go-back</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png.png</image:loc><image:caption>imagepng</image:caption><image:title>imagepng</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-1.png</image:loc><image:caption>imagepng1</image:caption><image:title>imagepng1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Social%20Media/ETR%20Hdln%2025_OPEX_1200x628.jpg</image:loc><image:caption>ETRHdln25OPEX1200x628</image:caption><image:title>ETRHdln25OPEX1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/celebrating-15-years-of-innovation-a-message-from-etr</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_Celebrating%2015%20Years_1200x628.jpg</image:loc><image:caption>ETRHdln25Celebrating15Years1200x628</image:caption><image:title>ETRHdln25Celebrating15Years1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/cloudflares-strengths-shine-but-perceived-gaps-persist</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/etr-insights-440-cloudflare2.jpeg</image:loc><image:caption>etrinsights440cloudflare2</image:caption><image:title>etrinsights440cloudflare2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/etr-insights-440-cloudflare-drill-down-panel.jpeg</image:loc><image:caption>etrinsights440cloudflaredrilldownpanel</image:caption><image:title>etrinsights440cloudflaredrilldownpanel</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Cloudflares%20Strengths_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25CloudflaresStrengths1200x628blank</image:caption><image:title>ETRHdln25CloudflaresStrengths1200x628blank</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/building-the-ai-stack-how-enterprises-gain-an-edge</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Building%20the%20AI%20Stack_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25BuildingtheAIStack1200x628blank</image:caption><image:title>ETRHdln25BuildingtheAIStack1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2025-10-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/enterprise-tech-spending-outlook-2025-july-survey-webinar</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_MV%20Webinar_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25MVWebinar1200x628blank</image:caption><image:title>ETRHdln25MVWebinar1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Macro%20View%20Webinar%20Cover.jpg</image:loc><image:caption>MacroViewWebinarCover</image:caption><image:title>MacroViewWebinarCover</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-09-11</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/2026-it-budgets-grow-but-projects-take-the-biggest-share</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV26_IT%20Spending%20Increase-1.jpg</image:loc><image:caption>MV26ITSpendingIncrease1</image:caption><image:title>MV26ITSpendingIncrease1</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV26_IT%20Spending%20Decrease.jpg</image:loc><image:caption>MV26ITSpendingDecrease</image:caption><image:title>MV26ITSpendingDecrease</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_2026%20IT%20Budgets%20Grow_1200x628.jpg</image:loc><image:caption>ETRHdln262026ITBudgetsGrow1200x628</image:caption><image:title>ETRHdln262026ITBudgetsGrow1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://research.etr.ai/blog-observatory/observability-tools</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/ai-investment-is-up.-is-the-roi-following</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_AI%20Investment%20is%20Up_1200x628.jpg</image:loc><image:caption>ETRHdln26AIInvestmentisUp1200x628</image:caption><image:title>ETRHdln26AIInvestmentisUp1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2026-03-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/how-tech-leaders-navigate-rising-geopolitical-risk</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Oct_Cybersecurity-Geopolitical.jpg</image:loc><image:caption>MVOctCybersecurityGeopolitical</image:caption><image:title>MVOctCybersecurityGeopolitical</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_How%20Tech%20Leaders%20Navigate_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25HowTechLeadersNavigate1200x628blank</image:caption><image:title>ETRHdln25HowTechLeadersNavigate1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV_Oct_Cybersecurity%20Strategy.jpg</image:loc><image:caption>MVOctCybersecurityStrategy</image:caption><image:title>MVOctCybersecurityStrategy</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-12-04</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/atlassian-leads-a-saturated-market-for-project-management-tools</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Planning%20Chart_1200x628.jpg</image:loc><image:caption>PlanningChart1200x628</image:caption><image:title>PlanningChart1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%20PM%20Vendors-01.jpg</image:loc><image:caption>TopPMVendors01</image:caption><image:title>TopPMVendors01</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Satellite_23_Productivity%20Tools.jpg</image:loc><image:caption>ETRSatellite23ProductivityTools</image:caption><image:title>ETRSatellite23ProductivityTools</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Top%20PM%20Vendors-02.jpg</image:loc><image:caption>TopPMVendors02</image:caption><image:title>TopPMVendors02</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Spending%20Breakdown-ProjMan-ed.jpg</image:loc><image:caption>SpendingBreakdownProjManed</image:caption><image:title>SpendingBreakdownProjManed</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Net%20Score-Pervasion_apr23.jpg</image:loc><image:caption>NetScorePervasionapr23</image:caption><image:title>NetScorePervasionapr23</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Quote%20Graphic.jpg</image:loc><image:caption>QuoteGraphic</image:caption><image:title>QuoteGraphic</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/how-ai-is-reshaping-the-workforce</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Fall%2025%20MV_ROI2.jpg</image:loc><image:caption>ETRFall25MVROI2</image:caption><image:title>ETRFall25MVROI2</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/hpe-to-buy-juniper-in-networking-megadeal</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Juniper-Single%20Vendor-aruba.jpg</image:loc><image:caption>JuniperSingleVendoraruba</image:caption><image:title>JuniperSingleVendoraruba</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Handshake%20Network_2361338779-1200x628.jpg</image:loc><image:caption>HandshakeNetwork23613387791200x628</image:caption><image:title>HandshakeNetwork23613387791200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Juniper-Shared%20Accounts.jpg</image:loc><image:caption>JuniperSharedAccounts</image:caption><image:title>JuniperSharedAccounts</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Juniper-Single%20Vendor.jpg</image:loc><image:caption>JuniperSingleVendor</image:caption><image:title>JuniperSingleVendor</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><lastmod>2025-04-23</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/gitlab-duo-helps-us-code-quicker</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Jul-29-2025-04-37-47-9694-PM.png</image:loc><image:caption>imagepngJul2920250437479694PM</image:caption><image:title>imagepngJul2920250437479694PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/image-png-Jul-29-2025-04-36-41-8517-PM.png</image:loc><image:caption>imagepngJul2920250436418517PM</image:caption><image:title>imagepngJul2920250436418517PM</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Gitlab%20Duo_1200x628-blank.jpg</image:loc><image:caption>ETRHdln25GitlabDuo1200x628blank</image:caption><image:title>ETRHdln25GitlabDuo1200x628blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><lastmod>2025-07-31</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/no-magic-wand-the-real-data-problem-behind-enterprise-ai</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2026_No%20Magic%20Wand_1200x628.jpg</image:loc><image:caption>ETRHdln26NoMagicWand1200x628</image:caption><image:title>ETRHdln26NoMagicWand1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AI%20Prod-%20Challenges.png</image:loc><image:caption>AIProdChallenges</image:caption><image:title>AIProdChallenges</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/unpacking-the-ai-stack-emerging-ecosystems-and-alliances</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Unpacking%20the%20AI%20Stack_1200x625-blank.jpg</image:loc><image:caption>ETRHdln25UnpackingtheAIStack1200x625blank</image:caption><image:title>ETRHdln25UnpackingtheAIStack1200x625blank</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/the-cyclical-case-for-aws-why-2025-looks-like-a-pause-not-a-pivot</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Cyclical%20Case%20for%20AWS_1200x628.jpg</image:loc><image:caption>ETRHdln26CyclicalCaseforAWS1200x628</image:caption><image:title>ETRHdln26CyclicalCaseforAWS1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AWS-%20Anthropic%20Shared%20Accts.jpg</image:loc><image:caption>AWSAnthropicSharedAccts</image:caption><image:title>AWSAnthropicSharedAccts</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AWS%20Seatbased%20Addons.jpg</image:loc><image:caption>AWSSeatbasedAddons</image:caption><image:title>AWSSeatbasedAddons</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/AWS%20Single%20Vendor.jpg</image:loc><image:caption>AWSSingleVendor</image:caption><image:title>AWSSingleVendor</image:title></image:image><lastmod>2026-03-19</lastmod></url><url><loc>https://research.etr.ai/blog-test</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ert-OG-image.jpg</image:loc><image:caption>ertOGimage</image:caption><image:title>ertOGimage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2025-04-18</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/enterprises-respond-to-global-risk-with-cloud-diversification-and-ai</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV-Strategy%20Change.jpg</image:loc><image:caption>MVStrategyChange</image:caption><image:title>MVStrategyChange</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2025_Strategic%20Shift_1200x628.jpg</image:loc><image:caption>ETRHdln25StrategicShift1200x628</image:caption><image:title>ETRHdln25StrategicShift1200x628</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV-geopolitcal%20impact.jpg</image:loc><image:caption>MVgeopolitcalimpact</image:caption><image:title>MVgeopolitcalimpact</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/MV-Org%20Strat2.jpg</image:loc><image:caption>MVOrgStrat2</image:caption><image:title>MVOrgStrat2</image:title></image:image><lastmod>2025-06-06</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/snowflake-cortex-search-adoption-trends-and-co-usage-data</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR%20Hdln%2025_Snowflake%20Cortex_BLANK.jpg</image:loc><image:caption>ETRHdln25SnowflakeCortexBLANK</image:caption><image:title>ETRHdln25SnowflakeCortexBLANK</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><lastmod>2026-01-22</lastmod></url><url><loc>https://research.etr.ai/blog-observatory</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Frame%2039-1.png</image:loc><image:caption>Frame391</image:caption><image:title>Frame391</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_CNAPP.jpg</image:loc><image:caption>ObservatoryLandingCoverCNAPP</image:caption><image:title>ObservatoryLandingCoverCNAPP</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR-Observatory%20Logo.png</image:loc><image:caption>ETRObservatoryLogo</image:caption><image:title>ETRObservatoryLogo</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ert-OG-image.jpg</image:loc><image:caption>ertOGimage</image:caption><image:title>ertOGimage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/ObservatoryLanding_26_Identity.jpg</image:loc><image:caption>ObservatoryLanding26Identity</image:caption><image:title>ObservatoryLanding26Identity</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/Observatory%20Landing%20Cover_Cloud%20Data.jpg</image:loc><image:caption>ObservatoryLandingCoverCloudData</image:caption><image:title>ObservatoryLandingCoverCloudData</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory%20Landing%20Cover_Endpoint.jpg</image:loc><image:caption>ObservatoryLandingCoverEndpoint</image:caption><image:title>ObservatoryLandingCoverEndpoint</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_ProcessAuto.jpg</image:loc><image:caption>ObservatoryLandingCoverProcessAuto</image:caption><image:title>ObservatoryLandingCoverProcessAuto</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Chart%20Image.png</image:loc><image:caption>ChartImage</image:caption><image:title>ChartImage</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_SASE.jpg</image:loc><image:caption>ObservatoryLandingCoverSASE</image:caption><image:title>ObservatoryLandingCoverSASE</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Observatory/Observatory%20Landing%20Cover_ProjMgmt.jpg</image:loc><image:caption>ObservatoryLandingCoverProjMgmt</image:caption><image:title>ObservatoryLandingCoverProjMgmt</image:title></image:image><lastmod>2025-04-21</lastmod></url><url><loc>https://research.etr.ai/etr-data-drop/top-10-enterprise-technology-trends-for-2026</loc><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/facebook.png</image:loc><image:caption>facebook</image:caption><image:title>facebook</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/etr.png</image:loc><image:caption>etr</image:caption><image:title>etr</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/Symbols.png</image:loc><image:caption>Symbols</image:caption><image:title>Symbols</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/x.png</image:loc><image:caption>x</image:caption><image:title>x</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/instagram.png</image:loc><image:caption>instagram</image:caption><image:title>instagram</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/ETR_2025/Images/youtube.png</image:loc><image:caption>youtube</image:caption><image:title>youtube</image:title></image:image><image:image><image:loc>https://8178894.fs1.hubspotusercontent-na1.net/hubfs/8178894/Blog%20Images/ETR%20Hdln%2026_Top%2010%20Enterprise%20Trends_1200x628-blank.jpg</image:loc><image:caption>ETRHdln26Top10EnterpriseTrends1200x628blank</image:caption><image:title>ETRHdln26Top10EnterpriseTrends1200x628blank</image:title></image:image><lastmod>2026-01-22</lastmod></url></urlset>