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Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.

Palo Alto Tops Preference but Trails Zscaler on SASE Spending

What must a SASE platform deliver in 2026? The ETR Observatory asked technology leaders to rate 12 vendors on spending plans, innovation, and stickiness. The free summary shows who leads the field, who moved, and why cost ranks last.

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Observability

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Posts by ETR Insights:

Observability Tools

A Crowded Observability Market with Several Standout Vendors The observability market has grown increasingly crowded. Vendors strive to balance comprehensive coverage with user-friendly dashboards, AI-powered automation, and strong administrative...

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E-Signature

While spending trajectory on e-signature tools has lowered, the need for electronic signature software remains intact. This ETR Observatory looks at...

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Straight from Technology Leaders

We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.