What must a SASE platform deliver in 2026? The ETR Observatory asked technology leaders to rate 12 vendors on spending plans, innovation, and stickiness. The free summary shows who leads the field, who moved, and why cost ranks last.
Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.
Databricks takes the spending lead from Snowflake, and four of the five leaders declined year over year. See how 328 technology leaders rank 20 cloud data warehouse vendors on spending momentum, expected ROI, and product strength.
Observability
CNAPP
What must a SASE platform deliver in 2026? The ETR Observatory asked technology leaders to rate 12 vendors on spending plans, innovation, and stickiness. The free summary shows who leads the field, who moved, and why cost ranks last.
Only one HCM vendor has more promoters than detractors. The Observatory for Human Capital Management (HCM) surveyed over 300 technology leaders on 17 vendors. Review the free summary of key findings.
What must a cloud security platform deliver in 2026? The ETR Observatory asked 300 technology leaders to rate 14 CNAPP vendors on spending plans, innovation, and integration. The free summary shows who is rising, who is slipping, and why.
Compare Salesforce, Microsoft, ServiceNow, and HubSpot on spending, satisfaction, lock-in, ROI, and product strength. See what AI is doing to CRM vendor selection, and why your platform pick today is your AI execution layer at renewal.
The observability market is crowded, complex, and consolidating slower than most teams would like. This Observatory covers 21 vendors and where technology leaders are placing their bets, with year-over-year data for the first time.
The ETR Observatory for CCaaS shows where platform momentum is shifting, what buyers are actually prioritizing, and which vendors are winning on execution, AI adoption, and spend intent. The data is in; see what it says.
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.