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Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.

Palo Alto Tops Preference but Trails Zscaler on SASE Spending

What must a SASE platform deliver in 2026? The ETR Observatory asked technology leaders to rate 12 vendors on spending plans, innovation, and stickiness. The free summary shows who leads the field, who moved, and why cost ranks last.

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Palo Alto Tops Preference but Trails Zscaler on SASE Spending

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