ETR-Observatory Logo

Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.

Identity Security: Entra and Okta Set the Pace

Read ETR’s first 2026 Observatory summary to learn how identity security vendors earn enterprise trust—and what’s changing in the market.

Check back for our next reports!

Observability

CNAPP

Posts by ETR Research:

Process Automation

Dive into the process automation market and discover trends in spending, usage, and ROI while exploring how vendors are scaling with AI-driven.

Learn More

Straight from Technology Leaders

We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.