This study looks at how tech leaders are evaluating vendors and shaping data strategies within the cloud data warehouse space. Review spending intentions, ROI expectations, and innovation perceptions driving this highly competitive market.

Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.
Secure Access Service Edge (SASE) is transforming enterprise security, uniting networking and Zero Trust in one cloud framework. This Observatory highlights adoption, ROI, and vendor positioning. Read the summary now to see where the market is...
Endpoint
Process Automation
This study looks at how tech leaders are evaluating vendors and shaping data strategies within the cloud data warehouse space. Review spending intentions, ROI expectations, and innovation perceptions driving this highly competitive market.
Our 2025 ETR Observatory for Project and Work Management reveals how AI, usability, and platform integration are reshaping enterprise tech stacks....
ETR’s Observatory for CNAPP covers how AI, platform consolidation, and regulations are reshaping security. From Google’s Wiz acquisition to...
This Observatory provides a comprehensive snapshot of the enterprise ML/AI landscape. Review the summary to get highlights of where organizations are spending, what they’re using, what’s sticking, and where the perceived value lies.
As budgets tighten, UCaaS platforms are being evaluated on more than just features. Our latest ETR Observatory examines the UCaaS market, looking at product attributes that are helping vendors stand out from the crowd.
A Crowded Observability Market with Several Standout Vendors The observability market has grown increasingly crowded. Vendors strive to balance comprehensive coverage with user-friendly dashboards, AI-powered automation, and strong administrative...
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.