This study looks at how tech leaders are evaluating vendors and shaping data strategies within the cloud data warehouse space. Review spending intentions, ROI expectations, and innovation perceptions driving this highly competitive market.
Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.
What must a SASE platform deliver in 2026? The ETR Observatory asked technology leaders to rate 12 vendors on spending plans, innovation, and stickiness. The free summary shows who leads the field, who moved, and why cost ranks last.
Observability
CNAPP
This study looks at how tech leaders are evaluating vendors and shaping data strategies within the cloud data warehouse space. Review spending intentions, ROI expectations, and innovation perceptions driving this highly competitive market.
Learn which players in the cloud data warehouse market are prominent, which are aligned to cloud giants, and how the remaining are standing out.
We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.