In March 2025, Google announced its intent to acquire Wiz, a rising force in cloud-native application protection (CNAPP). This move has generated significant interest within the cybersecurity and cloud infrastructure space, particularly among Wiz’s existing enterprise user base. ETR recently surveyed technology leaders to understand sentiment around Wiz and what the acquisition might mean moving forward.

Why Enterprises Love Wiz

Before diving into reactions to the acquisition, it’s important to understand Wiz’s core appeal. Respondents consistently praised:

• Agentless architecture, which enables rapid deployment without impacting performance.
• Multi-cloud and cloud-agnostic capabilities, with seamless integration across AWS, Azure, and GCP.
• Real-time threat detection and comprehensive visibility into cloud resources.
• A unified security suite, integrating CSPM, DSPM, CNAPP, and more, offering users a single pane of glass for cloud security operations.

These features support flexible, scalable cloud security without vendor lock-in, something deeply valued by large enterprises.

What’s at Stake Post-Acquisition

Despite optimism about increased R&D, deeper GCP integration, and Google’s AI capabilities, the acquisition has sparked concerns:

• Cloud neutrality at risk: Only 31% of respondents are confident Wiz will remain cloud-neutral under Google ownership, while 44% expressed doubts.
• Potential product stagnation: Fears center around slower innovation cycles, increased bureaucracy, and cultural misalignment.
• Price hikes and vendor lock-in: Many users foresee costs rising and fear tighter coupling with Google Cloud might limit competitive options.

The Watch-and-Wait Approach

Interestingly, while nearly half (49%) of respondents are watching developments closely, 16% are actively reevaluating their current Wiz usage. This suggests a cautious but non-reactive posture. Enterprises are reserving judgment until they see how the deal materializes in product changes, support quality, and pricing structures.

Bottom Line

Wiz’s reputation as a cutting-edge, cloud-agnostic security provider is a key asset and one that Google must preserve if it wants to retain trust among sophisticated technology buyers. For now, users are holding tight, watching for signals that will determine whether this is a strategic synergy or a missed opportunity.

As the market digests this high-profile deal, the question shifts from sentiment to strategy: what tangible risks and rewards do technology leaders see ahead? We explore those perspectives in the second article covering our Wiz Acquisition Survey data. Can't wait? Use the form below to gain access to the full data report.