As we begin a new year, I want to personally thank our customers and the nearly 10,000 technology leaders who make up the ETR Community. Your trust, candor, and engagement are the foundation of everything we do, and I’m excited to welcome you into what promises to be an important year ahead.

What I’m most looking forward to in 2026 is something we’ve been steadily building toward over the past 18 months: seeing incremental changes and gains continue to compound into exponential impact. Transformation rarely happens overnight. At ETR, progress has been driven by consistent execution, thoughtful iteration, and a relentless focus on delivering value. That momentum is real, and it’s accelerating.

Lessons Shaping 2026

If 2025 reinforced anything, it’s the importance of staying flexible and embracing change. The pace of advancement, particularly in AI, continues to reshape how enterprises operate and how insights are generated and consumed. Our response has been to remain adaptable, focused, and pragmatic.

Equally important has been trusting our gritty, talented, and creative team to execute while leading from the front. I’m proud of how the ETR team has leaned into accountability, ownership, and speed. We’ve stayed relentlessly focused on execution while continuing to listen closely to our customers, community members, and partners. That feedback loop remains central to how we build, refine, and prioritize.

Results We’re Proud Of

Over the past 18 months since rejoining ETR, we’ve launched new products, streamlined our portfolio, and sharpened our focus. Those efforts culminated in the largest bookings quarter in ETR’s history, nearly 40% higher than our previous best. This milestone reflects not just market demand, but the trust our customers place in ETR’s data and insights.

We also received meaningful third-party validation of the robust signal embedded in ETR’s Technology Spending Intent Survey (TSIS) data through partnerships with Arb Insights and Maiden Century. Independent confirmation of signal quality matters, and it reinforces our long-held belief that disciplined, standardized data delivers durable value.

And finally, I’m excited to officially share that ETR’s new platform launched on January 8th. This milestone represents more than a year of collaboration, testing, and customer feedback, and it’s just the beginning.

Our Promises for 2026

As we move forward, we remain committed to:

• Continuing to scale both our quantitative and qualitative datasets
• Better identifying and highlighting signal across ETR assets using enhanced internal tools and strategic external partnerships
• Leveraging AI alongside deep domain expertise to continuously iterate and improve our platform and research

At ETR, our conviction is simple: better data leads to better decisions. In 2026, our focus is not just on delivering more data, but on delivering clearer signal, faster insight, and greater confidence in decision making.

Thank you for being part of the ETR Community. I look forward to working closely with you in the year ahead as we continue building what comes next together.

Wishing you a strong and successful start to 2026.

Bradley M. LaScolea
CEO, Enterprise Technology Research