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Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.

Identity Security: Entra and Okta Set the Pace

Read ETR’s first 2026 Observatory summary to learn how identity security vendors earn enterprise trust—and what’s changing in the market.

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Observability

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Cloud Data Warehouses

Learn which players in the cloud data warehouse market are prominent, which are aligned to cloud giants, and how the remaining are standing out.

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Straight from Technology Leaders

We eliminate bias and increase speed-to-market by cutting out the middleman and going straight to the voice of the customer.