The observability market has grown increasingly crowded. Vendors strive to balance comprehensive coverage with user-friendly dashboards, AI-powered automation, and strong administrative controls. While AI-powered innovation and usability improvements drive differentiation, economic pressures could push enterprises toward vendor consolidation. The ETR Observatory for Observability Tools dives into this market, tracking spending intentions, usage trends, and vendor strengths among the major players in this space. Review the report’s summary to learn which observability vendors are racing to enhance their offerings and capture market share in this evolving landscape.