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Following a proprietary methodology of data-backed analysis, the ETR Observatory, unlike other industry reports, is designed to assess technology leader usage of a vendor’s product and services within a specific subsector.

Identity Security: Entra and Okta Set the Pace

Read ETR’s first 2026 Observatory summary to learn how identity security vendors earn enterprise trust—and what’s changing in the market.

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Identity Security: Entra and Okta Set the Pace

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Observability

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Posts about Observability:

Observability Tools

A Crowded Observability Market with Several Standout Vendors The observability market has grown increasingly crowded. Vendors strive to balance comprehensive coverage with user-friendly dashboards, AI-powered automation, and strong administrative...

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